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Seraka's Afro pop

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In many African nations more than half the population
is under 25, so it's no surprise that young gifted artists
are mushrooming all over the continent covering a
variety of languages in the different fields of art.
Senegal is currently experiencing a sudden increase
in creative activities - composing, playing, visual and
political expression as well as fashion design.

 > images 1 & 2 © by Layeprophotos<
'Seraka' is the name of a RTW label founded by 'the
unconventional' Senegalese designer Selly Raby Kane
whose good-humored personality is constantly fed by
music, street art and cartoons in creating a free-spirited
urban style. Pop and sophisticatedly Afro, her s/s 2013
collection shows trends and influences from ethnic style
and digital prints: Selly skillfully mixes tribal motifs with
modern patterns in her dresses making explicit
 her natty approach.



Seraka's collection has been selected in the top five
for this season's womenswear by Okayafrica, ”the
multi-faceted hub capturing the spirit of this unprece-
dented boom in youth culture, focusing on emerging
and progressive artists, blending traditional 
aesthetics with a futuristic lifestyle”.


 > lookbook images © by Eduardo Acevedo, style by Quanasia Graham <
But to tell you the truth, I'm eager to see her upcoming
collection: Selly chose to make it known through a
superb teaser video called ”Inner Cruise”, styled by
herself and directed by Tom Escarmelle of White Owl
Prod. with twin amateur actresses Amy and Bintou
Sonko traipsing around the city of Dakar wearing the
designer's futuristic black & white combo dresses
with an eye-catching rounded small cape, voluminous
experimental shapes, mirrored corsets and platform
heels that looks like a natural evolution of 
her own ironic yet detailed style.

> screen shots from ”Inner Cruise” short movie <
 > portrait of designer Selly Raby Kane © by Omar Victor Diop<


brushstroke therapy

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Kirandeep Bassan is a fashion and print designer
(and a blogger, too) who's currently studying fashion
design in southeast central England, at the University
of Northampton. ”I'm passionate about prints which
focus on the use of vivid colours and bold shapes” she
introduces herself, ”florals and geometrics are themes
which can be seen throughout my recent work...”



She showed her knack for textile with this year's final
collection that made waves soon after being showcased
in June at Graduate Fashion Week through eye-catching
vibrant prints with brushstroke effects in bold primary
colors on billowing chiffon fabrics skillfully draped and
layered to fully convey a 'wearable art' effect.


Kirandeep ”was lucky enough” as she writes, to be
chosen for the Gala show and to win the Zandra Rhodes
Textile Award, named in the ”once outrageous” designer's
honor and presented by Zandra in person who acknowledged 
the collection not only for its colorful prints, yet for the range 
of textures Kirandeep was able to create juxtaposing different
lighweight fabrics. Rainbow garments bursting with joy.

> all images via drapersonline.com<

finger lickin' book

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When I stumbled upon Pawel Piotrowski's ”The Sandwich
Book” the words of chef and food writer James Beard, the
builder of a gourmet American food identity who brought
French cooking to middle and upper classes right before
Julia Child, came to my mind: he wisely said that ”too few
people understand a really good sandwich” because Pawel's
conceptual book in spite of looking simply delicious is
still waiting for an editor to publish it.



Echoing the experimental books mixing textual and sensory
communication conceived by legendary Italian all-around
designer Bruno Munari, ”The Sandwich Book” plays with
holes, foldings and pop-up effects to create the different
layers of a rich, tasty sandwich. Pawel Piotrowski is a young
graphic designer and freelance photographer who graduated
in graphics & media art from the Academy of Fine Arts in
Wroclav, Poland, ”seeking inspiration in everyday life and
what surrounds me - it's like the force in Star Wars ;-)”
 
he wittily says. Bon appétit!

> all artworks and images © by Pawel Piotrowski <

Siberian candy dandy

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DIY has definitely a new frontier: Siberia. I was taken aback
by the artistic and upcycling abilities of women from the taiga
region (here) but a new take on zero-waste fashion really makes
me mad. Four-year-old Arina Tarasova walks the streets of
Tigritskoye village, some 300 miles south of Russia's Siberian
city of Krasnoyarsk, with her aunt Yelena Tretiakova wearing
gorgeous glossy dresses. Tretiakova is a kindergarten teacher
who makes awesome dresses out of candy wrappers as a
hobby sewing together hundreds of them to create gleaming
textures. Eye candy and mind candy at the same time, Yelena's
dresses stand like a modern twist on traditional costumes in the
sunny images by Reuters™ photographer Ilya Naymushin who's
widely known for her daily life images capturing unique and
intimate moments as well as colorful festivals and breathtaking
landscapes of Siberia. Have an attractive folkish weekend!

> both images © by Ilya Naymushin/Reuters™ <

dog days soothing

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These hot and sultry days of summer need to be soothed
by the invigorating burst of colors coming from the Netherlands
where Amsterdam-based photographer Carmen Kemmink
took gorgeous editorial shots of bold color outfits 
for Glamour NL's April issue.


Carmen graduated as a fashion designer from the Royal
Colleges of Arts in Arnhem and The Hague, developed
her natural sense for clothes, fabrics, colors and shapes
eclectically capturing strong and detailed images including
portrait and advertising for the past fifteen years.


Carmen is represented by the 'House of Orange': founded
back in 1995 by leading hair and make-up artist John
Kattenberg, House of Orange ”...serves the international
fashion industry, from high end to cutting edge, with it's top
talent league of 45 stylists, hair and make-up artists and 10
photographers and an ambitious production team for 
projects running from catwalk shows to campaigns.”  
Colorblocking can be refreshing like a homemade 
fruit juice in these dog days of summer!

> all images © by Carmen Kemmink, style by Roel Schagen <

urban jungle éclat

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Ethnic style went through countless summer interpretations
and we'll patently see it again next winter, maybe through a
peculiar psychedelic touch as in 'Poison', the latest collection
by Maria Escoté, the Catalan designer I came to have a soft
spot for since she turned 'pop' with her 'Sweet Cannibals'
collection (previous post here).


Maria stays true to her urban-tribal style with this dazzling
AW 2013-14 collection full of gorgeous digital prints creating
vivid trippy textures through sort of ink blots of different shapes
and colors that smartly mimick the multi-colored skin of poison
dart frogs living in Meso-American lush jungles.


Impressive colorful garments, mostly in bright vinyl materials,
that don't look like belonging to a winter collection, with
flared skirts, mini dresses, tight jackets and an appealing
'Carnaby street style' black & yellow trench, always
accompanied by leather caps bearing the same print 
of the outfit. They all seem to bawl: ”Look at me, 
I can be quite poisonous but you don't have 
to eat me, just to put me on!”

> all images from the designer's website<


Viennese classical funk

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Vienna's got talent! The glorious capital city of Austria has
long been a hub of flair playing a pivotal role in the arts
(not only in music, though) and lately it's winning acclaim
anew for its commitment to a high quality artistic approach
that briskly turned it into a focus of fashion design.


Bradaric-Ohmae can be definitely listed among Austria's
most interesting designer labels. Founded by Tanja Bradaric
and Taro Ohmae who studied fashion design together at the
University for Applied Arts in Vienna(Tanja was trained under
Raf Simons and Veronique Branquinho while Taro studied
under Veronique Branquinho and Bernhard Willhelm)
,
B-O's womenswear is polished and charming and
it comes with superb accessories.


They both gained significant experience working for brands
such as Balenciaga and Chloe before establishing their own
label combining their family names: the gifted duo came to
debut in Vienna in June 2011with their ”Pictures Seen”
collection which evolved as a migratory dialogue exploring
the existing pre-conceptions of the designers' native 
countries, Croatia and Japan.



Bradaric-Ohmae collections ”seek to translate the turbulence
of the present day into a raw creative energy, which expresses
the potential for a bright future. Taking as their starting point
stereotypical representations, they experiment with technique,
texture and pattern to create an innovative hybrid style. Playing
with the idea that something wholly unique can mutate from
cliché, their designs embody and explode their own ethnic
and cultural origins...” their website statement reads.


B-O's latest AW 2013-14 collection, ”Classical>Funk” shows
the label's signature blend of Oriental and European backgrounds
through simple yet sophisticated garments that fully represent the
Viennese take on high-end fashion: classical looks and shapes
have been widely redefined through colors and proportions subtly
adding a funky sense of rhythm. Not by chance, the up-and-coming
label was featured in 'Another Austria', the exhibition curated by
Austrian Fashion's editorial director Claudia Rosa Lukas last
February within London fashion week's framework to ”present
a vivid picture of the Austrian fashion scene” as she wrote,
showcasing their work to set up connections with a broader
milieu that I dare say they wholly deserve.

> all images © by Jork Weismann via the label's fb page<

wedded bliss

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image credit: Ognen Teofilovski/Reuters™
I'm deeply in love with this picture by Reuters™ staff
photographer Ognen Teofilovski showing bride-to-be 
Aleksandra Krstevska looking at her groom through
her wedding ring during a traditional ritual in the village
of Galičnik in Macedonia. The Galičnik Wedding is a
three-day celebration held each 'Petrovden' or
St. Peter's Day encompassing magnificent traditional
costumes and dances. Fantasizing about walking her
down the aisle to gaze at her dress in astonishment.


the honorable medicine

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Once again traditional African craftsmanship meets our markets
through a sustainable-oriented fashion label, strangely involving
anew 'the city of angels', and Ghana (as in Della's post here).
I'm so glad to see more and more multicutural collaborations
between Africa and the Western world: it's only a matter of
time before African fashion will spread its wings (London's
African fashion week is gearing up for next week's launch).


Ethical fashion label 'Osei-Duro' was founded by Vancouver
born designer and mkgt. teacher Maryanne Mathias and
L.A. based costume stylist Molly Keogh after Mathias left
home for a yearlong textile sourcing trip. Noticing that many
cultures seem to lose their ability in creating traditional
handicrafts, the designers aimed at producing 
contemporary clothing with a sustainable vocation.


Osei-Duro is a compound name from the Ghanian Twi language,
where 'Osei' means noble or honorable while 'Duro' comes from
'Oduro' meaning medicine or magic so the label can be aptly
called the ”honorable medicine” for its right-minded, cure-all
style that incorporates timeless textile techniques and patterns.
The label's fall-winter 2013-14 capsule collection, ”Light on Dark”,
is entirely designed and produced in Ghana, a country known
for its hand-woven textiles and its hand-dyeing techniques,
by the network of local artisans and makers they came to
establish in the past ten years. Maryanne and Molly also
seek to create employment for women in emerging 
countries providing them job skills and tuition.


”Light on Dark” shows the designers' attention for quality details
through hand-dyed and batiked cottons, silks and rayon as well
as several hand-crocheted items, such as the eye-catching
cardigan made from hand-dyed merino wool crocheted by the
label's lead craftsperson in the Accra branch, Ayishetu Yussif
Bulley, featuring brass buttons made from recycled water pipes.
Ethic, ethnic, graphic and townie at the same time.

> all lookbook images © by Colin Leaman via Fashionising<

the road less traveled

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My previous post about Dutch designer Winde Rienstra
whose wood-crafted creations are more complex and
more interesting than it seems at first, ended blazoning
her talent as ”patently winding up the Dutch fashion's
engine on her own” thanks to the core values of her
approach: sustainability, timelessness and 
great attention to details.


Rienstra's latest s/s 2014 collection, called ”The Forgotten
Path”, inspired by abandoned Russian dachas, wooden
country houses with a symbolic poetical lure, (my mind 
suddenly runs back to Dresden-based photographer  
Matthias Haker's decayed beauties) has been recently
showcased at Amsterdam fashion week.


Winde aimed at conveying the sense of serenity of these
forgotten homes with hints to the apparent stiffness of
her refined garments, this time through a childlike
playfulness that calls to mind the feeling of traditional
Russian tales: handcrafted creations mixing natural
and architectural elements, made out of wood and felt
skillfully enriched with golden stud detailings on
shoulders and belts alluding to bygone creatures.



The models, barefoot or wearing gorgeous see-through,
crystal-like platforms with straps of wooden balls, were
all escorted by elegant males holding their hand till the
end of the runway. Winde knows how to take the road less 
traveled to express the uniqueness of her couture-like 
style and its timeless allure.

> all catwalk images © by Team Peter Stigter<



voyage dans la lune

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Stine Goya is the Danish multi-awarded designer who founded
her eponymous label in Copenhagen soon making a name for
herself thanks to distinctive sculpturally shaped pieces and
sumptuous prints. Since 2005, when she graduated from
London's hotbed of talent, Central St. Martins College of Arts
& Design, with a degree in fashion and print, Stine has been
creating garments and accessories skillfully combining special
features and details always introducing her seasonal 
collections by setting an accurate mood.


Goya came to show off the label's latest fall-winter 2013-14
collection at Copenhagen fashion week: aptly called ”Le Voyage
dans la Lune” being strongly inspired by the well-known silent
movie by legendary French illusionist and filmmaker Georges
Méliès, the collection put on display carefully crafted garments
in a lyrical homage to the pioneering film director's imagination.


Méliès was hailed as the 'Cinemagician' for his innovative technique 
mixing time-lapse images, hand-painted illustrations and multiple 
exposures: at the dawn of cinema, in 1902, he was able 
to devise a peculiar style based on theatricality and visual 
illusion to turn Jules Verne's surreal voyage to the moon into 
the motion-picture era with humorous fairytale 
characters and handmade 'special effects'.


110 years later, Stine subtly evokes the ethereal mood of Méliès'
works through stylish outfits in a gorgeous color palette where
gold plays the leading role paired with black and cold gray,
combined with pastel pink, tangerine and ruby red. The mix of
pale hues, prints of stars, crystals and moon landscapes highlights
Goya's signature style and her knack for creating her own visual
universe. As Méliès transformed reality through cinematography,
Stine Goya turns space suits into fine, poetic pieces.

images 1, 2, 4, 7, 8 © by Stacy Jean
images 3, 5, 6 © by Copenhagen fashion week

peace will find a way

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image credit: Hani Mohammed/AP
To mark the first day of Shawwal, celebrate Eid al Fitr and
the end of the Holy fasting month of Ramadan, I'd like to share
the stunning portrait of a beautiful Yemeni girl wearing traditional
costume and beaded jewelry. Superbly timeless, Yemeni silver
jewelry evokes the style and workmanship of the ancient
kingdom of Saba: in truth, the picture was taken exactly one
month ago by renowned photographer Hani Mohammed in the
old city of Sanaa during a festival for children welcoming the
beginning of Ramadan. Hani documents Mideast daily life and
troubles through vigorous images published worldwide by leading
newspapers and agencies. In hopes that peace, like beauty,
will find its way throughout the region, Eid Mubarak!

the garden of good and evil

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Are good and evil inseparable aspects of life or is goodness
something chosen? Though, acceptance of evil doesn't make
evil good. Maybe it's not as clear-cut as that but for sure the lack 
of one makes the other meaningless yet I do believe most people
are essentially good as you and me but as far as I know,
animals are undoubtedly incapable of doing evil.


The vibrant works of Romanian freelance illustrator 'Aitch',
as pronouncing 'H' being Heliana her real name, are
populated by uncanny beasts and creatures looking cute
and tamed. Aitch started drawing weird chubby fantastic
creatures while she was studying at the University of Art
& Design in Timişoara, ”as a sort of subversive reaction to
the academical ways of treating human anatomy”.


”My artistic work ranges from pink, cute, elegant to sometimes
creepy, semi-religious, bizarre characters, mixed in surrealistic
sets...”
she declares. Bearing the seemingly childish, archetypical
naive style, Aitch's bold, colorful artworks are crowded with lush
foliage, flowers, birds, snakes, wolves and foxes ”all evoking 
fantastical scenes of splendor and malice” as she writes
introducing them on the net. I dare say that most of them
look like oil paintings more than watercolors and they all have
the power to call to mind both southeastern European 
as well as Mexican symbolic allegories.

 
Inspired by naturalistic illustration, pattern design and Naive
Art as well as by Balkan folklore, Aitch creates watercolor 
illustrations on paper often cutting characters and animals
out of wood to combine them into intricate designs echoing
the works of Marc Chagall and Henri Rousseau le Douanier.


”The Garden of Good and Evil' is an ongoing process that
draws its essence from mundane experiences filtered through
an allegorical point of view”
the artist declares presenting her
latest series of artworks that are on display this summer in
an exhibition together with her partner, painter and muralist 
Raul Saddo, that will tour Austria and Germany after 
shows in Portugal and Canada.

They had many occasions to work and show together,
debuting at Neurotitan Gallery in Berlin, working for McCann 
Erickson Romania and they also tried to develop their 
organizational and curatorial skills by creating Vatra Collective,
an artist-run space/studio/shop with fellow artists.
Aitch loves to alternate drawing with making things, she
creates artsy objects, urban toys and clothes or even clay
works; her urge to fabricate things is boundless and I bet
she'll be quite busy this summer sharing her art, meeting
new artists and friends while investigating the 
eternal struggle of good and evil.

> all artworks © by Aitch via Behance<

post human speed

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True to her distinctive couture-inspired approach, gifted
Danish illustrator and designer Anne Sofie Madsen
reinforces the unearthed Barbie dolls of her previous s/s
collection (here) through more structured yet playful outfits
making use both of traditional handcraft and couture techniques.


Madsen came to showcase her almost black & white s/s 2014
collection, called 'Post Human Speed' which is all played through
contrasts and materials, at Copenhagen fashion week revealing
unforeseen boxy leather jackets that look suitable for cross-country
racing paired with bold print patterns and metal accessories.
 
 
Madsen's signature dresses once again feature digital prints
made from her own handmade illustrations in a clever mix
of proportions, cuts and materials. Oversized arms, built-up
collars and fastening cords generate armor-like clothes with
references to the female warriors of Japanese manga while
leather is embossed or experimentally applied to a fine mesh
base.The budding talent who caught the eye of 
John Galliano and Alexander McQueen is briskly 
becoming a fully fledged designer.
 
> all images © by Fashionising.com<


shiny squirrel's artsy garden

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Jessica Goldfond, the mastermind behind Brooklyn based
PR company and showroom ”Shiny Squirrel” that specializes
in emerging artists and designers giving them assistance in
all parts of business from branding to sales, teamed up
with photographer Gregory Aune, fashion editor and stylist
Heather Breen and illustrator Samantha Hahn 
to realize the firm's amazing lookbook.


Jessica, an art history major in college, started Shiny Squirrel
to provide an online platform for up-and-coming designers
following the namesake blog she established in 2006 (its
'Love this Look' page is one of my daily reads ever since

 day one), building up a fancy gallery featuring exclusive
limited edition and one of a kind artworks while the Elizabeth
street's boutique offers a wide range of artsy pieces,
 mainly jewelry, in pure, rock-bottom indie design.



Gorgeous images with a gripping vintage feel: Samantha 
incorporated her illustrations of birds and flowers into Aune's
moody pictures that look like they were taken over a century
thanks to tiny stains and a bit of grain that skillfully accentuate
their subdued stylishness. The squirrel isn't too shiny here
yet its lush garden is a real casket of wonders: designer
clothes, fine jewelry and accessories as well as unique
hand-crafted pieces. Let's squirrel away some money
 to welcome the never-ending temptation!

> all images © by Gregory Aune, styled by Heather Breen <


schizotype chic

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Graduated earlier this year from London's College
of Fashion, up-and-coming Chinese designer
Min Wu debuted with a sophisticated collection
plenty of pleated details and youthful charm.


Born in Suzhou, Min studied at the China Academy
of Art in Shanghai before moving to London where
she also sharpened up her skills interning at Kirsty
Ward and Giles Deaco. Wu showcased her minimal
pieces at LCF MA show in February as well at
Fashion Scout's graduate show during London
fashion week in September.


Called 'Schizophrenia' being heavily inspired by the
puzzling double shape of OOOMS' Schizo cork vase
and avant-garde artist Anthony McCall's 'Solid Light'
series in which light evolves into a 3-D space, the
combination of viscose and neoprene give birth to
a playful collection with sporty sculptural 
pieces that look fresh and elegant.


Wu's take on schizophrenia includes her typical
pleated textures revisited through the Schizo Vase
suggestions, especially in a half cape dress and
in a structured dress with a protruding hip where
the fabric has been reinforced by inserting 
strips of foam and thin rods.


McCall's influence is plain in Wu's color palette and
the game of lights and contrasts: she succeeded in
hand-dyeing viscose and neoprene towards perfection
with faded tones of blue and bluish-purple but I'm
actually nuts about her moulded plastic loafers with
heels made from transparent acrylic or rubber tubes.
A desirable form of schizophrenia indeed.

all catwalk images © by David Shih
all details © by Jason Yao

”It's no longer about me”

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Syrian painter Mohannad Orabi made a name for himself
thanks to playful introspective paintings called 'Self Portrait'
featuring childlike figures with huge heads and darkened
eyes that expressed his cherished childhood memories
but I was actually touched by his latest artworks that 
are blatantly affected by war atrocities.


Born in Damascus where he was brought up in an envi-
ronment rich with art, Mohannad graduated in Fine Arts
from Damascus University, traveled from Germany to
India and started developing his own storytelling style:
he won the first prize in the Syrian National 
Young Artists Exhibition in 2006.


Orabi's recent artworks show more defined characters
that are fully aware of the bloody civil war persisting in
the glorious country since March 2011 with a terrible
death toll, historical towns torn down and thousands
of people forced to move abroad leaving 
everything behind them.


The ”It's No Longer About Me” series shows more
detailed figures and faces of loved ones, their piercing
eyes directly gazing at the viewer conveying sadness
and fear, a feeling of uncertainty and danger that's
barely mitigated by a tiny spark of hope while gridded
dots fill the canvas like a curtain of sedimented grief.


Orabi not only worked on the storytelling side of his
portraits; he spent hours experimenting with different
materials melting sand and soil with different paints
to give the surface the roughness ”of a wall or a
piece of land, as if I'm drawing my portraits on my
land and on my walls. This is a way of expressing
my attachment - and anybody's attachment - to land, 

 country, home, family and memories” he declared.


Mohannad was recently forced to flee the country and
he's currently living and working in Cairo while his works
are exhibited throughout the Middle East, mostly by the
Ayyam Gallery which was founded by cousins and art
collectors Khaled and Hisham Samawi in Damascus,
briskly establishing itself as one of the foremost backers
of contemporary art with locations in Beirut, 
Dubai, Jeddah and London.

> all artworks © by Mohannad Orabi via his fb page<
Mohannad's earlier creatures looked inwards but now
they've been forced to open wide their eyes and face
the turbulent reality they're soaked in like his own art,
after all. ”To me art is all about taking the risk, pushing
the limits, thinking out of the box and see where the
coincidence will take me; all this is reflected 
in my concept and techniques.”

> the artist working on 'It's No Longer About Me' series <

from Odessa with flair

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"Every city has a sex and an age which have nothing to do with demography. Rome is feminine. So is Odessa...” English
painter and author John Peter Berger wrote comparing London
and Paris gender yet the womanliness of the city on the Black 
Sea tells the attitude towards style of whole Ukraine.


Odessa-born young designer Masha Reva signs her second
collaboration with Kiev's brand Syndacate after the well
received 'Botanical Layers' (here) ironically viewing on
how Ukrainians yearn for an upscale attire and their 
own misconceptions about elegance.


Called the 'Odessa Series', Reva's s/s 2014 collection plays
with contradictory emblems such overpriced pieces of jewelry
from Christie's auctions paired with flowers, gold watches or
cheap vintage brooches found in a flea market of Odessa
showing the designer's signature bold graphic prints.


Reva's witty take on Ukrainian kitsch that skillfully mixes the
country's rich traditional iconography with global influences
in gorgeously printed collage sweatshirts is superbly empha-
sized by London-based Polish image maker Madame Peripetie
who worked together with stylist Stella Gosteva to create the
awesome images of the lookbook. From Odessa with flair.

> all images © by Madame Peripetie, style by Stella Gosteva <

'Holi Holy' wins hands down

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This year's winner of ASVOFF 6 Gran Prix, the annual festival
of fashion film conceived and run by fashion pundit Diane Pernet
aka 'A Shaded View On Fashion' which took place at the Centre
Pompidou in Paris, is the breathtaking short movie ”Holi Holy
styled and conceptualized by Indian master designer Manish Arora,
directed by Bharat Sikka starring gorgeous looking contemporary
artist Bishi Bhattacharya with Tassaduq Hussain as director of
photography. Over the years, ASVOFF showcased fashion films
of any kind, made by acclaimed directors or global luxury brands
as well as by underground filmmakers. ”Holi Holy” celebrates the
widows of Varanasi (the holy city on Ganges River mostly known
as Benares here in Europe)
who broke a centuries old tradition
celebranting and playing Holi, the Hindu festival of colors, for
the first time. Arora's vivid clothes are ideally suited for the
color-drenched story set in Varanasi and Bishi's quite unique:
do not settle for these movie stills, enjoy the full 
short movie here to go into raptures! 

all movie stills from ”Holi Holy” by Manish Arora/Bharat Sikka/Tassaduq Hussain

dream maker dressmaker

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Vietnamese-born designer Phuong My(and wardrobe
stylist as she introduces herself)
, is actually a dream
maker. ”I don't create clothes, I create dreams” she
declares and she's not bragging about because she
made a name for herself across the world: exclusive
luxury fabrics, excellent craftsmanship and modern-chic
silhouettes are the backbone of her namesake 
label's poetic aesthetic.


Phuong My took aback the world of fashion when,
after establishing her popularity in Asia among private
customers and fashionistas, moved to the United
States where she improved her attitude in refusing
to accept any standard short of perfection in all
fields of her business, from designing to production.


To position her label in the high-end fashion world,
Phuong My chose from the beginning that all the
fabrics for her main collections have to be exclusively
made for her by selected suppliers, in Hong Kong as
well as in Milan and Paris. She makes use of wool,
cashmere, opaque organza, silk and silk lace to
forge her distinctive East-meets-West style.


Thanks to the favorable assessment of her ability,
Phuong My decided to bring her business back from
the US to her roots, namely her hometown Ho Chi
Minh City from where she dreams to expand her
trade towards Hong Kong, Singapore and Taiwan.


Her latest fall-winter 2013-14 collection puts on display
gorgeous models cocooned in fabric structures that
embrace the body in a harmonious blend of Asian
grace and modern worldliness with well tailored
dresses emphasizing shoulders and hips through
a strong yet delicate color palette made of 
ivory, gold, red and purple.


”Warm as wool and light as silk” as she introduces
it, Phuong My's collection is a true expression of
feminine elegance and artistry that mirrors her unique
talent and diverse experiences. Above all, 
every dream begins with a dreamer.

> all images © by Phuong My via the label's fb page<

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